Smirnoff Ice
Summer
Summer is the season of flavor, and Smirnoff Ice has plenty to spare. Our creative approach went big on flavor and positioned Smirnoff as a bottle of summer in every flavor.
Our design system easily scaled for the entire product portfolio in a playful, cohesive way across all POP, OOH, and social.
Associate Creative Director: Carrie Barr, Creative Director: Shawn Kraemer, Senior Copywriters: Ryan Prescott & Daniel Philips, Art Director: Noelle O'Brien, Photographer - Claire Benoist
Work created at TracyLocke NY